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Follow That Dream Sign in Tulum: Instagram Photo Spot

Follow That Dream Sign in Tulum: Instagram Photo Spot

Olly Gaspar

By Olly Gaspar, full-time traveler for 6 years. I visit every place I write about & share real tips, photos, & advice from my trips.

If you’re looking for a great Instagram spot in Tulum, look no further than the Follow That Dream Sign.

This sign is located on Tulum Beach Road, and it’s a great place to take photos when visiting Mexico. In this blog post, we’ll tell you everything you need to know about the Follow That Dream Sign in Tulum, including how to get there and what to expect.

I’ll also throw up some of my photos and mention some nearby spots to check out to inspire your visit.

About the Follow That Dream Sign in Tulum

This famous Instagram spot features a large, green sign that reads "Follow That Dream." It's located on Tulum Beach Road and makes for a great spot to capture some iconic vacation photos while in Mexico.

This is one of the most popular spots in Tulum, so be sure to visit it when you're in town!

Girl and follow that dream sign on tulum beach, mexico

Where is the Follow That Dream Sign in Tulum?

The Follow That Dream Sign is located on Tulum Beach Road. It's easy to find - just look for the large, green sign! Below I've pinned the exact location of the sign to help you find it.

But, basically, you'll want to head to Lolita & Lolita Boutique, where you will see the sign right out the front. This is in a popular beachside area near many of the popular Tulum beach clubs like Ziggies and Mía.

The best way to explore all the great spots in Tulum is to rent a bike or car. You can pick up a bicycle almost anywhere in Tulum for between 130-150 MXN per day.

If you'd prefer to explore more of the region and check out must-see attractions like Chichén Itzá and the incredible Cenotes, then I'd suggest renting a car. I always use Discover Cars in Mexico as it avoids needing to deal with scammers and ensures you get a fair price.

Tulum follow that dream sign location on a map
Girl riding bike in mexico

More Things to Know About Visiting

What are the best times to visit?

The Follow That Dream Sign is a popular spot, so be prepared for crowds! The best times to visit are early in the morning or later in the evening.
I rode past this sign on my way to Cenote Escondido (one of the best cenotes on Tulum Beach Road) and quickly stopped by to take some photos of Haylea.

What should I bring with me?

Make sure to bring your camera! This is a great spot for photos.
You may also want to bring a towel and some sunscreen, as you'll want to enjoy the beach while you're there.

What are the Opening hours?

The Follow That Dream Sign is open 24 hours a day, 7 days a week since it's literally just a sign on the side of the road.

Is there an admission fee?

No, there is no admission fee. This spot is free to enjoy without needing to pay.

Follow that dream sign in mexico

Photo Tips

  • If it's early in the morning, use a tripod to capture the sign in its entirety and avoid blurry photos.
  • Shoot during the golden hour for dreamy light. I suggest getting here just after sunrise to avoid the crowds.
  • Capture people enjoying the tropical vibes in the background!
Tulum follow that dream sign

Where to Stay in Tulum Near the Sign

Wondering about where to stay in Tulum? Generally speaking, there are two areas, Tulum Town (Pueblo), and the Tulum Hotel Zone (Tulum Beach).

Tulum Town is a laid-back town close to the ADO bus station and has loads of hotels, guest houses, hostels, restaurants, bars, and everything else you could imagine.

The Tulum Hotel Zone is located closer to the beach, where you'll find more high-end hotels, beach resorts, restaurants, and nightclubs. Here are the 3 top picks from both neighborhoods.

Casa malca tulum accommodation

1. Casa Malca Luxury

Perfect for couples searching for a luxury, private, & relaxing resort. Situated on a private beach surrounded by palm trees and offers luxury spa treatments with a large outdoor swimming pool.

Mamasan treehouses cabins outdoor seating area

2. Mamasan Treehouses & Cabins Unique

Stay in an epic tree house just 100m from South Tulum Beach! Features an epic root-top jungle bar with rooms overlooking the ocean.

Mayan monkey tulum bar and outdoor area

3. Mayan Monkey Budget

The best hostel for a party vibe where you can make lifelong friends. Just a short walk to Tulum Center where you can find many restaurants and bars.

I hope you enjoy taking photos at the Follow That Dream Sign in Tulum! If you're visiting Mexico, be sure to add this spot to your list.

Bike on the beach in tulum

Plan Your Tulum Accommodation

Still in the planning stages of your trip? Perhaps you're booking on the fly. The below accommodation guides will help you plan where to stay in Tulum.

Alternatively, stay in Playa del Carmen.

Tulum follow that dream sign
Thanks for Reading

I'm Olly Gaspar, adventure traveler from Australia. I’ve spent the last six years traveling the world full-time, sharing my first-hand experiences & photography in over 700 travel guides on We Seek Travel. I visit every destination I write about to bring you unique travel itineraries, epic hiking routes, fun tour ideas, travel & photography gear ideas, & interesting places to stay.

I only make genuine, worthwhile recommendations based on my experience, expertise, & research. If you buy through my links, I may get a commission, supporting this website at no extra cost to you. Read my Publishing Ethics Statement.